Partner Program
Scale your agency's GEO service line — without staffing a research team.
We built the GEO operating system we run on our own clients. Now we license it to B2B agencies. You own the client. We run the audit. Pick the model that fits how you ship.
Last updated · Application-only · Selective by design
Free 30-minute call · A partnership conversation, not a sales pitch · We onboard a small cohort each quarter — clean yes or no, no hard sell.
Cycle length
30 days
Per-client audit + action plan, every month.
Engines covered
3 engines
Query depth
150 queries
Foundation-Review-driven · Refreshed quarterly.
Partner community
Private Slack
Shared research as the discipline shifts.
Productized GEO for B2B agencies. We run the research function so you don't have to staff one.
Foundation
A knowledge graph per client. Maps category, Ideal Customer Profiles, and buyer language to the query set.
Monthly Audit
Visibility scored across Gemini, Claude, ChatGPT. Delivered with a 30-day action plan.
Quarterly Refresh
Foundation re-runs every 90 days. Queries evolve with the market.
Two ways to ship. Done-for-you — we write the pages and own the visibility score. Done-with-you — your team executes with our audits, planning, and consulting.
Your clients are asking how to influence their AI visibility. Most agencies don't have a real answer.
Vendor shortlists now form inside Gemini, Claude, and ChatGPT before sales is ever called. Your clients know it. They're asking you what to do. And the discipline that answers them — GEO — is being built in real time. Tools are early. Methodology is converging. Most operators are working alone.
01
Clients ask. You don't have a productized answer.
The conversation defaults to vague positioning and the work moves to a competitor who has one.
02
Dashboards give you scores. They don't give you a plan.
A visibility number without a per-client action plan doesn't ship anything.
03
The engines change weekly.
A practice running solo falls behind faster than client cycles let it catch up.
04
Staffing a research team is a six-figure bet on a discipline that might look different in six months.
Most agencies can't justify the burn.
The system we license to you
The same operating model we run inside Resonate Labs, packaged so you can run it under your brand. Four parts: the Foundation Review, the monthly audit cycle, deployment training, and the partner community.
Foundation
We build the knowledge graph that drives the audit.
A structured mapping of your client's category, Ideal Customer Profiles, and competitor set into a graph the AI engines recognize. That graph generates every query the audit runs against.
- Knowledge graph build at engagement start
- Category, Ideal Customer Profiles, wedge, and competitor mapping
- Buyer-intent query set generation
- Quarterly refresh — queries evolve with the market
Audit + plan
We run the visibility report every 30 days.
150 queries across Gemini, Claude, ChatGPT. We score visibility, position, accuracy. The plan that comes back is sized to your team's actual deployment capacity, not an idealized roadmap.
- 150-query buyer-intent run, monthly
- Visibility, position, and accuracy scoring
- Per-client month-over-month tracking
- 30-day prioritized action plan with rationale
Training
We train your team on deployment.
Your team learns to ship pages AI engines extract cleanly, audit a client site, and verify crawl status. We don't deploy for you — we make sure you ship faster with fewer post-launch failures.
- Page archetypes that AI engines extract cleanly
- Technical audit checklist for client sites
- Indexing verification across AI crawlers
- Live workshop cadence with the partner team
Community + support
Office hours, private Slack, shared research.
Two live office hours per month plus ongoing Slack support. Live questions — a client objection, a page that didn't index, a methodology call you want a second read on. The community is how you stay sharp without staffing a research team.
- Two live office hours per month with the team
- Private Slack — ongoing support between sessions
- Methodology release notes when the engines shift
- First access to new tooling we build internally
What the system delivers
Outcomes that compound across cycles. The pattern is the throughline; magnitude varies by category, starting position, and how aggressively the partner team ships against the plan.
↑ 400%
AI visibility lift
Mentions and citations across Gemini, Claude, and ChatGPT lift sharply once the foundation lands and the first audit cycle ships.
First 30 days
↑↑↑
Indexing speed across AI crawlers
Pages get crawled, extracted, and cited faster across GPTBot, ClaudeBot, and PerplexityBot when the technical foundation is right.
Measured per cycle
↑
Compounding site traffic
Organic search and AI-driven sessions both lift as the knowledge graph strengthens. Every cycle builds on the structural changes from the last.
Month over month
+
GTM add-ons that convert demand
Optional: visitor-to-lead capture, B2B lead enrichment, and email outreach systems that turn AI visibility into pipeline. Scoped on the call.
Optional add-on
How partnership starts
A 30-minute call. Then 30 days from booked to first audit delivered. The path is the same for every partner — only the engagement model changes.
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01
Week 0 · 30 minutes · Free
Book a strategy session
We map your service line, target client profile, and where GEO fits. We walk through both engagement models and figure out which fits. You leave with a written recommendation either way.
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02
Week 1–2 · Onboarding sprint
We partner with you to set the foundation
Side-by-side with your team on your first client. We audit the site for AI-crawler blockers, build the knowledge graph and query set together, then run the first Visibility Audit so your team sees the deliverable shape before defending it in a client conversation.
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03
Week 3 · Action plan delivered · Execution starts
We deliver the plan and execution begins
First 30-day action plan lands. Done-for-you: we start writing and publishing pages directly into the client's site and own the visibility score for the cycle. Done-with-you: we hand over the deployment tools and run live training so your team executes internally.
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04
Week 4 and beyond · Monthly sprint
We sprint, audit, and repeat — every 30 days
Fixed monthly rhythm: execution ships, we run the next audit, we deliver the next plan. Twice-monthly office hours and Slack support between cycles. Foundation Reviews refresh quarterly. Your agency stays in front of the client throughout.
Choose your engagement model
Both keep your team in front of the client. The difference is how much of the research function lives on our side.
Model 01 · Done-for-you
We write the pages, publish them, and own the visibility score.
We run the full operation end to end. You own the client and present the work under your brand. We own the outcome the work is graded on.
What sits on our side
- Foundation Review, monthly audit, and action plan
- We write and publish the GEO pages
- We verify indexing and own the visibility score
What sits on your side
- The client relationship, account management, and brand
- Strategic direction on positioning and priorities
- Upsells, expansion, and renewal conversations
Right fit when you want measurable AI visibility lift without standing up a delivery team.
Model 02 · Done-with-you
We audit, plan, and consult — your team owns execution.
We run the audits and plans. Your team owns on-domain execution — writing, publishing, verifying. We're in Slack, office hours, and review sessions. We're not in the deploys. Over time, GEO becomes a capability your agency owns.
What sits on our side
- Foundation Review, monthly audit, and action plan
- Technical site audits and methodology coaching
- Office hours, Slack support, and tooling access
What sits on your side
- Writing, publishing, and shipping the GEO pages
- Indexing verification and on-domain technical work
- The full client relationship and the visibility outcome
Right fit when you have (or want to build) internal delivery capacity and prefer a consultative partnership.
Both fits work for different reasons. The fastest way to find out which is yours: a 30-minute call.
Book a strategy sessionThe partnership retainer
A flat monthly retainer is your foot in the door. The final number sits on the division of labor we agree on — how much of the audit, content, and deployment work lives on our side vs. yours. Built so you can scale your GEO service line through us, not renegotiate every time you sign a new client.
Starts at
$5,000/month
Foot-in-the-door retainer · Scope set by division of labor
Foot in the door
The $5K/mo retainer gets you the methodology, the systems, the monthly audit cycle, and the partner community. That's the floor — every partner gets this.
Division of labor decides scope
Push more execution to our side as you grow — bigger retainer, less load on your team. Or keep execution in-house — leaner retainer, more capacity on yours. You decide where the line sits.
Scale your service line through us
Add clients without renegotiating every time. Build a stickier, more defensible GEO offering than anything your competitors can pitch. Grow without hiring a research function.
This isn't a vendor relationship. It's a partnership built so both sides win — you scale faster and sell a stronger service line; we get to run the methodology at scale across more verticals, which makes the research sharper for every partner in the cohort.
No long-term lock-in. Engagements run on monthly cadence with a quarterly review. Cancel or renegotiate at any cycle boundary.
The monthly cycle, on a quarterly foundation
After onboarding, the partnership settles into a 30-day rhythm on top of a quarterly Foundation Review. The Foundation Review defines what gets measured; the monthly cycle turns measurement into shipped change.
Quarterly · Refreshes every 90 days
Foundation Review
Knowledge graph build and query set generation. Every monthly audit runs against the latest review. Refreshes quarterly to stay aligned with shifts in category, competitors, and buyer language.
Monthly cycle — every 30 days, per client
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01
Audit
150 queries per client across Gemini, Claude, ChatGPT. We score visibility, position, and accuracy against the previous cycle.
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02
Plan
Prioritized 30-day action plan. Specific gaps to close — pages to write, schema to add, off-domain signals to seed. Sized to what your team can ship.
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03
Execute
Your team deploys against the plan inside the client engagement. Page archetypes and indexing checklists from training. We support in Slack throughout.
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04
Repeat
At day 30, the next audit runs. The month-over-month delta becomes the next client conversation. The cycle compounds — every audit benefits from last cycle's structural changes.
What partners receive every month
A recurring deliverable, not a one-time setup. The artifact set every partner receives — built so your account leads can present the work to clients without rewriting it.
Insynctive
↑ 400%
Site traffic
Compounding across organic and AI-driven sessions.
↑ 10%
AI citation visibility
Mentions across Gemini, Claude, and ChatGPT on tracked queries.
↑↑
Targeted B2B leads
Pipeline captured via GTM add-on systems layered on top of the audit.
The throughline: a tight knowledge graph, a 30-day audit cadence, and a deployment team that ships against the plan. AI visibility moves first; traffic follows; pipeline lifts once the GTM layer is in place.
Core artifacts
Foundation Review + knowledge graph
The upstream artifact that generates the query set every audit runs against. Category, Ideal Customer Profiles, positioning, wedge, competitor set. Built at kickoff, refreshed quarterly.
Per-client visibility report
Month-over-month scoring across Gemini, Claude, ChatGPT. Designed to drop into a client review with minimal rework.
Prioritized 30-day action plan
Ranked list of the next 30 days — pages, schema, off-domain signals — with rationale connecting each item to a visibility outcome.
Tooling
Technical site audit checklist
The same checklist we use internally. Audits a client site's crawlability and indexing posture for AI assistants. Refreshed when the engines change.
Page archetype library + indexing playbook
Page templates that produce clean extraction across the three engines. Plus the playbook for verifying every deployed page is being crawled and cited.
Community + support
Live partner workshops
Deployment patterns, new engine behavior, methodology updates. Open to your full delivery team, not just the partner principal.
Private Slack + methodology release notes
Live observations as the engines move. Tagged release notes when methodology or tooling ships an update.
Who the Partner Program is built for
Two audiences with overlapping problems. Both want real GEO outcomes without absorbing the cost of building a research function.
Audience 01
B2B Agencies
SEO, content, growth, and B2B marketing agencies whose existing clients are asking AI visibility questions. Answer those questions with a productized service — and expand the scope of the relationships you already have.
- Existing client roster that asks AI visibility questions
- Wants a productized service line, not a custom build per client
- Has delivery capacity but lacks a GEO research function
Audience 02
In-house marketing teams
B2B marketing teams that want GEO operations in-house, not outsourced. You get the audit, methodology, training, and community — without giving up control of the executive conversation.
- Wants the audit and methodology, not a managed service
- Has internal capacity to deploy content and pages
- Reports visibility outcomes up to leadership monthly
Built by practitioners running this every day
Resonate Labs is a working GEO agency. The Partner Program is the same audit cycle, query set, page archetypes, and deployment checklists we run on our own clients. When the methodology improves on a live engagement, partners get the update the same week we do.
The team behind the program
Kolin Simon
Co-founder, Resonate Labs
Lawyer, engineer, and operator. Runs a B2B GTM SaaS agency in parallel.
LinkedIn →
The frame
Not a consultant. Not a tool.
A consultant gives you advice without a repeatable monthly system. A tool gives you a dashboard without a per-client action plan. The Partner Program gives you the full operating model — methodology, monthly report, action plan, training, community. Every partner gets the upgraded version as we improve it. You're not buying a static product. You're joining the research practice.
The promise
We run the audit. You own the client. Execution lives on our side or yours. The methodology evolves in public — every partner ships what we use internally, the day we use it.
Why we're selective
Resonate Labs is also a research practice. Every partner engagement adds data, methodology insights, and live feedback that makes the system sharper for the next cohort. To keep that signal clean, we onboard a small number of agencies per quarter across complementary industries and demographics — so the research compounds instead of getting diluted. Selective isn't posture; it's how the work stays useful.
Frequently asked questions
The questions B2B agencies and in-house teams ask most often when they first evaluate the Partner Program.
The fit
Who is the Resonate Partner Program for?
Two audiences. B2B marketing agencies whose clients are asking about AI visibility. In-house marketing teams that want GEO operations in-house instead of outsourced. Both want to ship now rather than wait for the discipline to standardize.
What if my agency doesn't have GEO clients yet?
Most partner agencies don't. They start with existing SEO, content, or growth clients who are asking AI visibility questions. The first 90 days position the offer inside your existing book, run the audit on pilot accounts, and use those reports as the wedge that turns AI visibility into a measurable line item.
How we work
What does Resonate Labs actually do for partner agencies?
Every 30 days: we run the query set against Gemini, Claude, ChatGPT, score visibility and accuracy, and deliver a per-client action plan. In done-for-you we also write and publish the pages and own the visibility score. In done-with-you your team executes with our consulting. Your agency owns the client relationship in both.
How does Resonate Labs build the query set for each client?
Every engagement starts with a Foundation Review — a knowledge graph mapping category, Ideal Customer Profiles, positioning, and competitors. That graph generates the query set. Reviews refresh quarterly so the queries stay aligned with how buyers actually search this month.
Does Resonate Labs ever talk to my clients directly?
Never. We never reach out to your clients directly and never compete for the engagement. In done-for-you we write and publish pages into the client's site under your direction, but every client communication routes through your team. In done-with-you we don't touch the client site at all.
Investment & add-ons
How is pricing structured?
A flat monthly retainer starting at $5,000 is your foot in the door. The final number depends on the division of labor we agree on — how much of the audit, content production, and deployment lives on our side vs. yours. Built so you can scale your GEO line by adding clients without renegotiating every time. No long-term lock-in — engagements run on a monthly cadence with a quarterly review.
What GTM add-ons are available?
Beyond GEO audits and content, we design conversion-based systems that capture the demand AI visibility creates — visitor-to-lead capture, B2B lead enrichment, and email outreach automation. These are optional add-ons scoped on the strategy call based on where pipeline currently leaks for your clients.
Why are you selective about who you partner with?
Resonate Labs is also a research practice. Every partnership feeds back into the methodology, so we onboard a small number of agencies per quarter across complementary industries and demographics. That keeps the research signal clean and means every new partner inherits a sharper version of the system than the last cohort did.
Logistics
What is the private partner Slack for?
Where Resonate Labs and partner agencies share live observations as the engines change. When one partner discovers a schema pattern that stopped working, every other partner has it within hours. The community also surfaces the questions that become the next version of the methodology.
What happens on the strategy session?
Free 30-minute call. We map your service line and target client profile, walk through both engagement models, and surface real pricing for your scope. Written recommendation by email — including "don't partner with us right now" if that's what we conclude.
Next step
Apply for a partner slot
Cohorts are small and industry-balanced. The fastest way to find out whether this fits — and what the engagement would scope to — is a 30-minute call. We map your service line, walk through both engagement models, surface pricing for your scope, and recommend a path forward. Even if that path isn't partnering with us.
- Whether GEO belongs in your service line right now
- Done-for-you vs done-with-you — which engagement fits
- A real engagement scope and price, anchored to your client load
- A walkthrough of the deliverable shape your clients would receive
- A written follow-up with our recommendation
Most calls run 25–30 minutes. If we're not the right fit, we'll say so on the call.
- Read the GEO Resources hub — methodology and benchmarks behind the audit
- See a sample Visibility Review — the deliverable shape your clients will receive