For B2B marketing teams
Buyers ask AI what to buy.Let's make sure the answer includes you.
We find the questions your buyers ask AI, crawl every engine to score who shows up and who's cited, then map the gaps — and how to close them.
A Resonate Crawl plugs into the SEO, brand, and content work you already do, and makes it measurable in AI answers. Your team ships the fixes, or we partner with you to.
Free, fast, and emailed to you in minutes. Ready for the full picture? Start a Resonate Crawl
Running GEO for clients or for your own brand? For agencies · For marketing teams
4–9x
more likely to convert
when buyers find you on an AI platform
Semrush · Seer Interactive
Your buyers are forming shortlists in AI. Most B2B brands aren't in them.
Vendor shortlists now form inside ChatGPT, Claude, Gemini, and Perplexity before sales is ever called. Your buyers are running pre-vendor research there. You can't see what the engines are saying about you — and the brands that establish visibility this cycle become the defaults the engines keep answering. The window is open now.
01
Buyers research in AI before they contact you.
You don't know what the engines are saying.
02
Your existing SEO program doesn't move AI answers.
Ranking high on Google doesn't mean getting cited.
03
The engines change weekly.
Your team can't track every shift while doing their day job.
04
Staffing for GEO costs six figures.
And the discipline might look different in six months.
We don't guess. We measure across every engine your buyers use.
No sampling, no estimates. We run the questions your buyers would actually ask, in their own words, live against the engines answering them today, and read back exactly who shows up and who doesn't.
From that raw answer data we score visibility, share of voice, and ranked gaps: the buyer conversations happening across your category that you're not part of yet.
What one Resonate Crawl series produced
Insynctive, a B2B HRIS platform, went from effectively invisible in AI to 12x more visible in six weeks, on a matched 150-query set across ChatGPT, Claude, Gemini, and Perplexity.
Insynctive
12x
More visible by week six
Buyer queries surfacing Insynctive went from 2 to 24 of 150, on the same matched set.
6x
At the four-week re-audit
Already 6 times more visible at the formal re-audit: 12 of 150 queries.
38
Pages shipped
Net-new server-rendered GEO pages in the first four weeks.
+504%
ChatGPT bot traffic
GPTBot crawl volume rose about 6x over baseline once the site became readable.
Crawler traffic moves first. Citation visibility follows within the month as the engines index the new content. Both moved in the first cycle, and visibility kept climbing past the four-week re-audit.
The full breakdown, the closed-loop attribution, and the six-week climb. See the full Insynctive case study →
This isn't a theory about how AI answers work. It's a loop we run, with the numbers to prove each step.
Find the gaps. Build the pages that close them. Get them indexed. Watch the engines start citing them. Visibility climbs. We ran this exact loop on our own brand across three crawl cycles in about six weeks, and on our clients'. Here's what moved on our site, cycle over cycle.
And it compounds. Our AI visibility climbs, and the Google search demand it drives climbs with it, crawl over crawl:
Resonate Crawl · our metric
Search Console · search demand
Search Console · traffic
Directional, from our own account.
Across client accounts, our research consistently shows the same pattern: index pages built around genuinely high-value, utility-driven content and visibility, clicks, and impressions climb together. The more useful the page, the more the engines cite it.
Every number traces to a step you can watch: the crawl surfaced the buyer conversations we were invisible for, we shipped the pages to win them, and the next crawl showed them indexed and cited with visibility climbing behind them. Same loop, client edition: Insynctive went 12x more visible in six weeks, every win traced to a shipped page. The full methodology is in our GEO white paper.
A sample of what you get
Just a portion of the report, with illustrative numbers from a B2B crawl. Yours runs deeper, scored against your own competitors and the queries your buyers actually ask.
Of the answers you appear in, how often each engine makes you the single top pick — broken out per engine. Different from Win Rate above, which counts all 150 queries including the ones you're absent from.
[Synthesis] This account shows a classic funnel inversion: strong shortlisting visibility, near-invisible where buyers first articulate their problem. By the time you enter, competitor framing has already shaped what they're looking for.
This is one slice of it. See the full sample report →
What makes a Resonate Crawl different
Two signals most GEO work never combines.
Most GEO tools read one signal: what the AI engines already say. We read two. Every Resonate Crawl fuses synthetic AI research — the live answers across ChatGPT, Claude, Gemini, and Perplexity — with the real voice of your buyers, pulled from the sales-call transcripts you share. The engines tell us how AI answers your category today; your buyers tell us the words, objections, and priorities that actually move a deal. Neither signal alone finds the best openings. Together they do.
Synthetic AI research
What the engines actually answer.
We run 150 buyer-intent queries live across the four engines and read back exactly who's named, who's cited, and where you're absent — no sampling, no estimates.
What it gives us
- Live answers across ChatGPT, Claude, Gemini, and Perplexity
- Who's cited versus where you're invisible, per engine
- The citation gaps, ranked by buyer value
Real buyer voice
The words your buyers actually use.
Share your sales-call transcripts and we surface the themes, objections, and verbatim language your prospects raise — only your buyers' side, and only the patterns that recur across calls.
What it gives us
- Recurring themes and verbatim phrases from real calls
- The objections and priorities that move deals
- Every theme traceable to the quote it came from
Fused into the three things every crawl produces: your Knowledge Graph, Queries, and Action Plan. The graph maps your category the way buyers and engines both see it, the queries mirror how your buyers actually ask, and the action items point where genuine buyer intent and an AI-visibility gap line up — the best places to position your brand in AI answers.
How it works
One Resonate Crawl, three phases: Foundations → Visibility → Actions.
Every Resonate Crawl runs the same three phases across the four engines your buyers actually use. Foundations, Visibility, and Actions ship together in one self-serve crawl, so you go from "where do we stand?" to "here's exactly what to build" without a sales call.
ChatGPT
Claude
Gemini
Perplexity
-
1
Foundations
We map who buys, who you're compared against, what they evaluate, and the technical foundation AI reads — built from AI research and, when you share them, your real sales-call transcripts, so it reflects how your buyers actually talk: the taxonomy you approve before we measure anything.
Ready in ~1 hour -
2
Visibility
First we inventory your whole site: every page and how AI-readable it is. Then we run your 150 buyer queries live across the four engines, scoring your share of voice, citations, and win rate against every competitor, and comparing which of your pages the engines actually cite against everything you've published.
Within 24 hours -
3
Actions
You get a prioritized, owner-assigned plan in two parts: the net-new content to create to close your citation gaps, and exactly which existing pages to optimize so the ones already working get cited more often.
Included in every crawl
Stay ahead with a pack of crawl credits.
Re-crawl every cycle to prove the work moved your numbers. Buy a 3- or 6-pack and spend a credit whenever you're ready. Want us to run it with you or for you? Book a call.
Built by practitioners running this every day.
We built our methodology in-house, and we refine it as the engines evolve.
Methodology, published
Cited: How B2B Brands Win in the Age of AI-Generated Answers
The first practitioner-grade book on GEO. The methodology, written down.
Get it on Amazon →The team
Kolin Simon
Co-founder, Resonate Labs
Lawyer, engineer, and operator. Runs a B2B GTM SaaS agency in parallel.
LinkedIn →
Shane H. Tepper
Co-founder, Resonate Labs
Writer, strategist, and methodology architect. Author of Cited.
LinkedIn →One Resonate Crawl. Or a pack of credits.
A single Resonate Crawl is $850 — your visibility report, action plan, and the exact fixes, fully self-serve, with private Slack included. Running crawls across multiple brands or on a cadence? Buy a 3-pack ($2,295, 10% off) or 6-pack ($4,080, 20% off) of credits and spend them any time, on any URL.
Frequently asked questions
What B2B marketing teams ask most often when they first consider a crawl.
The fit
Who is Resonate Labs for?
Mid-market B2B companies whose buyers are researching in AI, whether you sell a product, a platform, or a service. Marketing teams with existing SEO, content, and demand programs who want a defensible position in the answers ChatGPT, Claude, Gemini, and Perplexity give for their category.
What if we haven't done any GEO work yet?
Most audits start there. Foundations builds your knowledge graph and query set from scratch, and your first audit surfaces where you stand, what's blocking you, and what to ship first. You don't need an existing GEO program. You need to start one.
How we work
What does Resonate Labs actually do?
We run a Resonate Crawl: 150 buyer queries across ChatGPT, Claude, Gemini, and Perplexity, scored for visibility and accuracy, plus a prioritized action plan and the exact fixes to close the gaps. You publish the content with our plan and support. Run another crawl whenever you want to prove the work moved your numbers.
How does Resonate Labs build the query set?
Every crawl starts with Foundations: a knowledge graph mapping your category, ideal customer profiles, positioning, and competitors. You review and approve it, then it generates your 150-query set. Re-crawl and we refresh it each cycle so the queries stay aligned with how buyers actually search this month.
How does Resonate Labs work with our internal content team?
The Resonate Crawl is fully self-serve: you get the prioritized action plan and the exact fixes, plus private Slack, and your team ships the content at the cadence that works for you. Want us to run the execution with you or write and publish it for you? That's custom — book a call and we'll scope it. Either way, run another crawl to prove the work is moving your numbers.
Practical details
How is pricing structured?
$850 for a single Resonate Crawl — your visibility report across the four engines, a prioritized action plan, and the exact fixes, fully self-serve with private Slack included. Buy a 3-pack ($2,295, 10% off) or 6-pack ($4,080, 20% off) of prepaid credits and spend a crawl any time, on any URL. Hands-on execution, training, and done-for-you work are custom — book a call and we'll scope it.
What is the private Slack for?
Every Resonate Crawl includes a private Slack with Resonate Labs, where we share live observations as the engines change. When a schema pattern stops working, you hear about it fast, and the questions that come up there shape the next version of the methodology.
How fast is the audit?
Your foundation is ready in about an hour for you to review and approve. Once you approve it, your visibility numbers and action plan land within 24 hours. No kickoff call, no scoping form.
Ready when you are
See where you stand in AI. Then fix it.
Start a Resonate Crawl and get your foundation, your numbers, the action plan, the exact fixes, and private Slack — no sales call. Not ready? Grab a free AI Visibility Snapshot first, emailed to you in minutes.
Questions first? Send us a note.
We got it. We'll be in touch shortly.