For B2B marketing teams
Buyers ask AI what to buy.Let's make sure the answer includes you.
Our AI Visibility Crawl finds the buyer questions where AI leaves you out of the answer, then hands you the exact fixes. It plugs into the SEO and content work you already do, and helps you win more deals. Ship the fixes yourself, or with us.
Free, fast, and emailed to you in minutes. For the full picture, start a Visibility Crawl.
95%
of winning vendors
were on the buyer's shortlist before sales got involved
6sense, B2B Buyer Experience Report 2025
Your buyers are forming shortlists in AI. Most B2B brands aren't in them.
Vendor shortlists now form inside ChatGPT, Claude, Gemini, and Perplexity before sales is ever called. You can't see what the engines say about you, and the brands that establish visibility this cycle become the defaults the engines keep answering. The window is open now.
01
Buyers research in AI before they contact you.
You don't know what the engines are saying.
02
Your existing SEO program doesn't move AI answers.
Ranking high on Google doesn't mean getting cited.
03
The engines change weekly.
Your team can't track every shift while doing their day job.
04
Staffing for GEO costs six figures.
And the discipline might look different in six months.
What makes a Visibility Crawl different
Two signals most GEO work never combines.
Resonate Labs reads two signals most GEO work never combines. The first is live answers across ChatGPT, Claude, Gemini, and Perplexity: how AI describes your category today. The second is the real voice of your buyers, pulled from sales-call transcripts you can share. Neither signal alone finds the best openings. Together they do.
Live engine answers
What the engines answer.
The live answers from all four engines: who's named, who's cited, and where you're absent. No sampling, no estimates.
What it gives us
- Live answers across ChatGPT, Claude, Gemini, and Perplexity
- Who's cited versus where you're invisible, per engine
- The citation gaps, ranked by buyer value
Real buyer voice
The words your buyers actually use.
Optionally upload your sales-call transcripts during setup and we surface the themes, objections, and verbatim language your prospects raise, only your buyers' side, and only the patterns that recur across calls. It sharpens the whole knowledge graph.
What it gives us
- Recurring themes and verbatim phrases from real calls
- The objections and priorities that move deals
- Every theme traceable to the quote it came from
Fused into your Foundations, the knowledge graph and query set every crawl is built on. The graph maps your category the way buyers and engines both see it, the queries mirror how your buyers ask, and from there the action plan points where genuine buyer intent and an AI-visibility gap line up: the best places to position your brand in AI answers.
What one Visibility Crawl series produced
Insynctive, a B2B HRIS platform, went from effectively invisible in AI to 12x more visible in six weeks, on a matched 150-query set across ChatGPT, Claude, Gemini, and Perplexity.
Insynctive
12x
More visible by week six
Buyer queries surfacing Insynctive went from 2 to 24 of 150, on the same matched set.
6x
At the four-week re-crawl
Already 6 times more visible at the formal re-crawl: 12 of 150 queries.
38
Pages shipped
Net-new server-rendered GEO pages in the first four weeks.
+504%
ChatGPT bot traffic
GPTBot crawl volume rose about 6x over baseline once the site became readable.
Crawler traffic moves first. Citation visibility follows within the month as the engines index the new content. Both moved in the first cycle, and visibility kept climbing past the four-week re-crawl.
And it compounds. AI-visibility gains tend to pull Google search demand up with them:
AI Visibility Crawl · Insynctive
Search demand
Traffic
That's the GEO-to-SEO cascade: the same content that earns AI citations tends to lift your traditional Google search, too. Why GEO helps SEO →
The full breakdown, the closed-loop attribution, and the six-week climb: see the full Insynctive case study, or the methodology behind it in our GEO white paper.
A sample of what you get
Just a portion of the report, with illustrative numbers from a B2B crawl. Yours runs deeper, scored against your own competitors and the queries your buyers actually ask.
Of the answers you appear in, how often each engine makes you the single top pick, broken out per engine. Different from Win Rate above, which counts all 150 queries, including the ones you're absent from.
[Synthesis] This account shows a classic funnel inversion: strong shortlisting visibility, near-invisible where buyers first articulate their problem. By the time you enter, competitor framing has already shaped what they're looking for.
Where you rank against your set
| Brand | Mentions | Share of voice |
|---|---|---|
| Competitor A | 64 | |
| Competitor B | 52 | |
| Competitor C | 47 | |
| Competitor D | 38 | |
| Competitor E | 31 | |
| Your brand | 18 |
Share of voice counts every brand mention across the run and ranks the field. Sixth of eight means the engines reach for five other brands before yours. The ones above you aren't necessarily better products, they're more legible to AI, because they published the content that answers the question being asked.
This is one slice of it. See the full sample report →
Also included with every crawl
The report says where you stand. The plan says what to ship.
Every AI Visibility Crawl delivers a prioritized action plan into your Resonate Labs account. Each item names what to do, who owns it, and what it takes, so your own team can pick it up and ship without decoding a PDF. Connect Google Search Console, read-only, and the same account tracks whether the pages you shipped are getting indexed and pulling demand, in between crawls.
What a recommended action actually looks like
Every crawl returns a prioritized queue, sorted into three layers. Expand any item below. This is the real shape of what lands in your account, not a summary of it.
- L1Foundation. Technical fixes that decide whether AI can read you at all. Nothing else on the list works until these ship.
- L2Optimize what exists. Rewrites to pages you already have, so they answer the buyer's question in language an engine can lift cleanly.
- L3Net-new builds. Pages that claim ground you have no presence on today, aimed at the questions buyers ask before they know your category's vocabulary.
L1Cycle 1 [TECHNICAL] Unblock AI crawlers on your /solutions/ pages highTo do
Target page
yoursite.com/robots.txt
The gap
Your robots.txt disallows the directory your three highest-intent pages live under. GPTBot, ClaudeBot, and PerplexityBot have never successfully fetched them, so the strongest pages you own are invisible to every engine your buyers are asking. This is not a ranking problem. As far as the answer is concerned, the content does not exist.
What to ship
Replace the blanket Disallow: /solutions/ with explicit Allow: / rules for the fourteen AI user-agents listed in the appendix, then request a recrawl. One file, one deploy.
Why it’s first: eleven other items in this plan target pages sitting behind this block. Ship it and they all become possible. Leave it and the rest of the plan cannot pay out.
L2Cycle 1 [NEAR-REBUILD] Optimize /pricing/ for cost and budget-justification queries highTo do
Target page
yoursite.com/pricing/
The gap
The page states what you charge but never connects the number to an outcome. Buyers who have to defend the spend to a CFO find no payback framing, so when an engine is asked whether you are worth the cost, it has nothing to cite and reaches for a competitor who published the math. You already rank for this page. It just doesn’t say the right thing.
What to ship
Add a costed before-and-after section, a plain-language payback window, and an FAQ block answering the nine budget questions in your query set verbatim. Roughly 500 new words on a page that already exists and already gets crawled.
Why it pays fastest: this page is already indexed, so you are not waiting on discovery. You are changing what the engine finds when it arrives. Nine queries you lose today become winnable by the next crawl.
L3Cycle 1 [NET-NEW] Build the category comparison page your buyers ask for first medTo do
Target page
yoursite.com/compare/<category>-alternatives/ doesn’t exist yet
The gap
Fourteen queries in your set are some form of “best [category] for [use case]” or “[competitor] alternatives.” You appear in none of them. Two competitors own that answer outright because they published the page and you never did. This is the earliest moment a buyer names the problem, and it is where your category’s vocabulary gets set by someone else.
What to ship
One new page: an honest side-by-side across the six evaluation criteria your buyers actually raise, a straight answer to who it isn’t for, and schema an engine can parse. The full brief, section structure, and the exact questions to answer ship with the item.
Why it compounds: comparison pages keep getting cited long past the query that triggered them. Claim this ground and you are in the answer while the shortlist is still forming, instead of after it has been written without you.
Every item arrives like this: the page, the gap, the fix, and what it’s worth. Copy one straight into your tracker and your team can start today.
Then watch it move, without waiting for the next crawl
Connect Search Console in a click and your account charts what happened after you shipped: which new pages got indexed, what they pulled, and where you sit against your set.
Illustrative · Search Console
Illustrative · Search Console
Illustrative · share of voice
Every item, owner, and effort estimate is in the sample. See the full sample action plan →
How it works
One Visibility Crawl, three phases: Foundations → Visibility → Actions.
All three ship together in one self-serve crawl, so you go from "where do we stand?" to "here's exactly what to build" without a sales call.
-
1
Foundations
We map who buys, who you're compared against, what they evaluate, and how AI reads your site, shaped by your sales-call transcripts when you share them: the taxonomy you approve before we measure anything.
Ready in ~1 hour -
2
Visibility
We inventory your whole site for AI-readability, then score your 150-query set against every competitor: share of voice, citations, win rate, and which of your pages the engines cite.
Within 24 hours -
3
Actions
You get a prioritized, owner-assigned plan in two parts: the net-new content to create to close your citation gaps, and exactly which existing pages to optimize so the ones already working get cited more often.
Included in every crawl
Stay ahead with a pack of crawl credits.
Re-crawl every cycle to prove the work moved your numbers. Buy a 3- or 6-pack and spend a credit whenever you're ready. Want us to run it with you or for you? Book a call.
Built by practitioners running this every day.
We built our methodology in-house, and we refine it as the engines evolve.
Methodology, published
Cited: How B2B Brands Win in the Age of AI-Generated Answers
The first practitioner-grade book on GEO. The methodology, written down.
Get it on Amazon →The team
Kolin Simon
Co-founder, Resonate Labs
Lawyer, engineer, and operator. Runs a B2B GTM SaaS agency in parallel.
LinkedIn →
Shane H. Tepper
Co-founder, Resonate Labs
Writer, strategist, and methodology architect. Author of Cited.
LinkedIn →One Visibility Crawl. Or a pack of credits.
A single Visibility Crawl is $850: your visibility report, action plan, and the exact fixes, fully self-serve, with private Slack included. Running crawls across multiple brands or on a cadence? Buy a 3-pack ($2,295, 10% off) or 6-pack ($4,080, 20% off) of credits and spend them any time, on any URL.
Frequently asked questions
What B2B marketing teams ask most often when they first consider a crawl.
The fit
Who is Resonate Labs for?
Mid-market B2B companies whose buyers are researching in AI, whether you sell a product, a platform, or a service. Marketing teams with existing SEO, content, and demand programs who want a defensible position in the answers ChatGPT, Claude, Gemini, and Perplexity give for their category.
What if we haven't done any GEO work yet?
Most crawls start there. Foundations builds your knowledge graph and query set from scratch, and your first crawl surfaces where you stand, what's blocking you, and what to ship first. You don't need an existing GEO program. You need to start one.
How we work
What does Resonate Labs actually do?
We run an AI Visibility Crawl: 150 buyer queries across ChatGPT, Claude, Gemini, and Perplexity, scored for visibility and accuracy, plus a prioritized action plan and the exact fixes to close the gaps. You publish the content with our plan and support. Run another crawl whenever you want to prove the work moved your numbers.
How does Resonate Labs build the query set?
Every crawl starts with Foundations: a knowledge graph mapping your category, ideal customer profiles, positioning, and competitors. You review and approve it, then it generates your 150-query set. Re-crawl and we refresh it each cycle so the queries stay aligned with how buyers actually search this month.
How does Resonate Labs work with our internal content team?
The Visibility Crawl is fully self-serve: you get the prioritized action plan and the exact fixes, plus private Slack, and your team ships the content at the cadence that works for you. Want us to run the execution with you or write and publish it for you? That's custom: book a call and we'll scope it. Either way, run another crawl to prove the work is moving your numbers.
Practical details
How is pricing structured?
$850 for a single Visibility Crawl: your visibility report across the four engines, a prioritized action plan, and the exact fixes, fully self-serve with private Slack included. Buy a 3-pack ($2,295, 10% off) or 6-pack ($4,080, 20% off) of prepaid credits and spend a crawl any time, on any URL. Hands-on execution, training, and done-for-you work are custom: book a call and we'll scope it.
What is the private Slack for?
Every Visibility Crawl includes a private Slack with Resonate Labs, where we share live observations as the engines change. When a schema pattern stops working, you hear about it fast, and the questions that come up there shape the next version of the methodology.
How fast is the crawl?
Your Foundations is ready in about an hour for you to review and approve. Once you approve it, your visibility numbers and action plan land within 24 hours. No kickoff call, no scoping form.
Ready when you are
See where you stand in AI. Then fix it.
Grab your free AI Visibility Snapshot, emailed to you in minutes. Ready for the full picture? Start a Visibility Crawl and get your numbers, the action plan, and the fixes, no sales call.
Questions first? Send us a note.
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