For B2B Agencies

Add a full GEO service line.
All without staffing one.

Resonate Labs runs the monthly audits and delivers the 30-day action plan. Your team licenses the execution engine and ships against the plan. You own the client. We do the rest.

Last updated

Free 30-minute call. A partnership conversation, not a pitch.

4–9x

more likely to convert

when buyers find your clients on an AI platform

Semrush · Seer Interactive

Your clients are asking about AI visibility. Most agencies don't have a real answer.

Vendor shortlists now form inside Gemini, Claude, ChatGPT, and Perplexity before sales is ever called. Your clients know it. They're asking you what to do.

01

Clients ask. You don't have an answer.

The work moves to an agency that does.

02

Dashboards show scores. They don't ship pages.

A visibility number isn't a deliverable.

03

The engines change weekly.

Solo research can't keep up with client cycles.

04

Staffing a research team costs six figures.

The discipline might look different in six months.

The system we license to your team

Resonate Labs runs the monthly audit and the 30-day action plan for each of your clients. Your team licenses the execution engine and ships against it, or we ship for you. You own the client either way. Every engagement has four parts: a quarterly Foundation Review, a monthly visibility audit across Gemini, Claude, ChatGPT, and Perplexity, a 30-day action plan, and the execution engine your team licenses.

Monthly audit + plan

We run the audit and deliver the plan every 30 days.

The diagnostic that drives every decision. Plans sized to your team's deployment capacity, not an idealized roadmap.

  • 150-query buyer-intent audit, monthly
  • Visibility, position, and accuracy scoring
  • Per-client month-over-month tracking
  • 30-day prioritized action plan with rationale

Training and support

We train your team to use the system.

How your team learns the engine and stays current. Methodology updates released to partners the same week we ship them internally.

  • Onboarding workshop on the execution engine
  • Two live office hours per month with the team
  • Private Slack for live questions and methodology drops
  • Release notes when the engines or methodology shift

Foundation Review

A knowledge graph per client.

The structured market model the AI engines recognize. Every query the audit runs against comes from here.

  • Knowledge graph build at engagement start
  • Category, ICP, wedge, and competitor mapping
  • Buyer-intent query set generation
  • Quarterly refresh to stay aligned with the market

What you receive every month

A recurring deliverable set, not a one-time setup. Built so your account leads can drop the work straight into a client review without rewriting it.

Core artifacts

  • Foundation Review + knowledge graph The upstream artifact that generates every query the audit runs against. Category, ICP, positioning, wedge, competitor set. Built at kickoff, refreshed quarterly.
  • Per-client visibility report Month-over-month scoring across Gemini, Claude, ChatGPT, and Perplexity. Designed to drop into a client review with minimal rework.
  • Prioritized 30-day action plan A ranked list of the next 30 days (pages, schema, off-domain signals) with rationale connecting each item to a visibility outcome.

Tooling

  • Technical site audit checklist The same checklist we use internally. Audits a client site's crawlability and indexing posture for AI assistants. Refreshed when the engines change.
  • Page archetype library + indexing playbook Templates that produce clean extraction across all four engines, plus the playbook for verifying every deployed page is crawled and cited.
  • Methodology release notes Tagged notes the same week we ship a methodology or tooling change internally. You inherit the upgrade, not a stale playbook.

Community & support

  • Live partner workshops Deployment patterns, new engine behavior, methodology updates. Open to your full delivery team, not just the partner principal.
  • Two office hours per month Working sessions with the team for live calls: a client objection, a page that didn't index, a methodology read you want a second opinion on.
  • Private partner Slack Live observations as the engines move. When one partner finds a pattern that stopped working, every partner has it within hours.

The report your clients receive. Under your brand.

A representative excerpt in the exact shape every monthly audit produces. This is the deliverable your account leads present in a client review.

You can also see the full sample report, annotated section by section.

Delivered fully unbranded, or white-labeled with your agency's logo

Representative example · illustrative data
42%
Visibility
63 of 150 queries
14%
Win Rate
21 of 150 queries won
87
Invisible
queries where [Client] absent
143
Actions
6 L1 + 78 L2 + 59 L3
Early funnel: where [Client] is absent
Problem Identification
11%
Solution Exploration
35%
Requirements Building
38%
Late funnel: where [Client] competes
Shortlisting
78%
Validation
55%
Comparison
44%
Artifact Creation
30%

Competitive Share of Voice

VendorMentionsShare of Voice
Competitor A90
22.1%
Competitor B78
19.2%
[Client]63
15.5%
Competitor C51
12.5%
Competitor D44
10.8%
Competitor E29
7.1%

[Synthesis] [Client] shows a classic funnel inversion: strong shortlisting visibility (78%) but near-invisible at the discovery stage (11%) where buyers first articulate their problem. Competitors A and B dominate early-funnel queries by publishing content that matches how buyers search before they know what they need. By the time [Client] enters the conversation, the buyer's requirements have already been shaped by competitor framing. The 143 prioritized actions close this gap across three layers: 6 technical fixes that gate everything downstream, 78 existing-page optimizations, and 59 new content builds targeting the 87 invisible queries.

How you engage

Two models. Both keep your team in front of the client. The difference is who ships the work.

Model Best for You own We own
Done-with-you Agencies with delivery capacity The client relationship, plus writing, publishing, and indexing on the client site Foundation Review, audit, plan, execution engine license, training, Slack
Done-for-you Agencies that want delivery off their plate The client relationship, account management, brand, and renewals Foundation Review, audit, plan, page writing and publishing, indexing, the visibility score

Scroll the table sideways on a narrow screen.

One 30-minute strategy session scopes which model fits. Every partnership then starts the same way and runs on a monthly cycle:

  1. 01

    Strategy session

    Map your service line, target client profile, and fit. 30 minutes, free.

  2. 02

    Foundation and first audit

    On your first client, build the knowledge graph and query set, then run the first Visibility Audit so your team sees the deliverable before defending it to a client.

  3. 03

    90-day sprint

    Ship, audit, and refine every 30 days. Your agency stays in front of the client throughout.

The cycle

Monthly cycle on a quarterly Foundation Review A four-step monthly cycle of Audit, Plan, Execute, Repeat circling a central Foundation Review that refreshes quarterly. 01 Audit 02 Plan 03 Execute 04 Repeat FOUNDATION REVIEW refreshes quarterly
3 monthly cycles per quarter. Foundation Review refreshes every 90 days.

Built by practitioners running this every day.

We built our methodology in-house, and we refine it as the engines evolve.

Cited: How B2B Brands Win in the Age of AI-Generated Answers

Methodology, published

Cited: How B2B Brands Win in the Age of AI-Generated Answers

The first practitioner-grade book on GEO. The methodology, written down.

Get it on Amazon →

The team

Kolin Simon

Kolin Simon

Co-founder, Resonate Labs

Lawyer, engineer, and operator. Runs a B2B GTM SaaS agency in parallel.

LinkedIn →
Shane H. Tepper

Shane H. Tepper

Co-founder, Resonate Labs

Content background spanning SoFi, Udacity, and IDVerse. Author of Cited.

LinkedIn →

Pricing

Two SKUs. A complete engagement runs four months; most partnerships continue beyond.

Done-for-you

Priced per engagement

Everything in Done-with-you, plus we write and ship the pages.

The economics for your agency

The $5,000 is your floor, not your client's price. You set what you charge downstream, and the spread is your margin. Because every client runs on the same operating system, that margin widens as you add accounts. You're scaling a service line, not pricing a new build each time.

No long-term lock-in. The program is built around a four-month cycle, then continues month to month: renew, rescope, or step back at any cycle boundary.

Frequently asked questions

What B2B agencies ask most often when they first evaluate the Partner Program.

The fit

Who is the Resonate Partner Program for?

B2B marketing agencies whose clients are asking about AI visibility. Agencies with existing SEO, content, or growth client books who want to add a productized GEO service line without staffing a research function.

What if my agency doesn't have GEO clients yet?

Most partner agencies don't. They start with existing SEO, content, or growth clients who are asking AI visibility questions. The first 90 days position the offer inside your existing book, run the audit on pilot accounts, and use those reports as the wedge that turns AI visibility into a measurable line item.

How we work

What does Resonate Labs actually do for partner agencies?

We run monthly AI visibility audits across Gemini, Claude, ChatGPT, and Perplexity, score visibility and accuracy, and deliver a per-client 30-day action plan. Your team ships against it using the licensed engine, or we ship for you. Your agency owns the client either way.

How does Resonate Labs build the query set for each client?

Every engagement starts with a Foundation Review. A knowledge graph mapping category, ideal customer profiles, positioning, and competitors. That graph generates the query set. Reviews refresh quarterly so the queries stay aligned with how buyers actually search this month.

Can the deliverables carry my agency's brand?

Yes. Every report and action plan ships either completely unbranded or white-labeled with your agency's logo, your call. In Done-for-you, pages publish into your client's site under your direction. Resonate Labs never appears to your client unless you choose to introduce us.

Does Resonate Labs ever talk to my clients directly?

Never. We never reach out to your clients directly and never compete for the engagement. In Done-for-you we write and publish pages into the client's site under your direction, but every client communication routes through your team. In Done-with-you we don't touch the client site at all.

Investment & add-ons

How is pricing structured?

Two SKUs: Done-with-you from $5,000 a month, Done-for-you priced per engagement. The Pricing section has the scope of each.

What GTM add-ons are available?

Beyond GEO audits and content, we design conversion systems that capture the demand AI visibility creates. Visitor-to-lead capture, B2B lead enrichment, and email outreach automation. Optional add-ons scoped on the strategy call based on where pipeline currently leaks for your clients.

Logistics

What is the private partner Slack for?

Where Resonate Labs and partner agencies share live observations as the engines change. When one partner discovers a schema pattern that stopped working, every other partner has it within hours. The community also surfaces the questions that become the next version of the methodology.

What happens on the strategy session?

Free 30-minute call. We map your service line and target client profile, walk through both engagement models, and surface real pricing for your scope. Written recommendation by email, including "don't partner with us right now" if that's what we conclude.

Next step

Start a partnership conversation

The fastest way to scope an engagement is a 30-minute call. We map your service line, walk through both SKUs, surface real pricing for your client load, and recommend a path.

  • Whether GEO fits your service line right now
  • Which SKU matches your team's capacity
  • Real scope and pricing for your client load