Author
Shane H. Tepper
Shane is the co-founder behind the Resonate Labs methodology. He wrote Cited: How B2B Brands Win in the Age of AI-Generated Answers, turning enterprise GEO audits across competitive B2B categories into a repeatable method, and that field research is the backbone of how the team measures and moves AI visibility.
What Shane writes about
The field-and-method guides Shane authors:
- What Is GEO — the fundamentals of generative engine optimization
- What Drives AI Citation — the three-tier model of what predicts citation
- How We Measure GEO Results — measuring visibility per engine
- Platform Divergence — why the engines cite different sources
- Cited (the book) — the full methodology