Representative example
Last updated
A sample GEO Action Plan
The visibility report tells you where AI engines leave you out. The action plan is the other half: exactly what to publish or fix, who owns it, and the order to do it in, so the gaps actually close. It turns 132 invisible buyer queries into a sequenced backlog a real team can ship in a cycle. The company below is invented to show the shape. A real action plan is built on your own audit, your own gaps, and your own competitive set.
If you've already had a visibility report, this is what turns it into shipped work.
A GEO Action Plan is the remediation half of the audit. Where the visibility report diagnoses where you're invisible across ChatGPT, Claude, Gemini, and Perplexity, the action plan prescribes the fix: a prioritized, owner-assigned set of work, sorted into three layers on your own site plus targeted work beyond it, and sequenced so it ships in the right order. This page shows the shape of that deliverable, not a real plan. The specific work is built per engagement, on your own gaps. The illustrative figures below show how it's structured.
The plan at a glance
The cover: who it's for, what it's built from, and the shape of the work across the three layers.
GEO Action Plan
[Client]
Work management for distributed teams
The report found [Client] visible in 12% of 150 buyer queries, competitive when present but absent across the early funnel. This plan attacks that gap across three layers of on-site work, plus targeted work beyond your own site, ordered so nothing ships before the fixes it depends on. It's modeled to lift early-funnel visibility out of the low single digits over the first cycle, the target the work is built to move, not a guarantee.
What this is and how to read it
This is a sequenced backlog, not a wish list. The layer counts tell you the balance of the work: a few gating fixes, a larger body of optimization to pages that already exist, and a set of net-new builds for the clusters where you're invisible. The whole plan is sized to a real team's monthly deployment capacity, so it reads as work you can actually ship, not an idealized roadmap.
From report to plan
Every action traces back to something the visibility report found. The plan is the report's gaps, turned into work and put in order.
The early-funnel queries where [Client] never appeared, and a competitor won the answer, become net-new pages written in the buyer's own language.
Capabilities the report rated thin, the ones where content existed but didn't answer the question, become optimizations to pages that already rank.
The technical findings, blocked crawlers and missing schema, become the foundation layer that has to clear before any content work can pay off.
What this is and why it matters
A diagnosis you can't act on is just a scoreboard. The value of the plan is that it carries the report's findings all the way to a unit of work with an owner and an order. The ordering is dependency-first, not impact-first: the actions that move the most pipeline often can't ship until smaller gating fixes clear the way.
The three layers
The on-site work in every plan sorts into three layers. They're how the plan stays coherent: each one builds on the one before it.
Foundation. Technical fixes that decide whether AI can read you at all: crawler access, indexability, and the schema that resolves what you are. Nothing downstream works on an engine whose crawler can't reach the page, so these gate everything else.
Content deepening. Rewrites and restructures to pages that already exist, so they answer the buyer's question in language an engine can lift cleanly. This is the fastest content leverage: the pages are already indexed, they just don't say the right thing the right way.
Net-new builds. New content aimed squarely at the invisible early-funnel clusters, the questions buyers ask before they know your category's vocabulary, built on your own site and on the third-party sources AI engines cite. The slowest to surface and the highest-leverage, because they claim ground you have no presence on today.
That off-site work is shaped to your category rather than templated, so it's scoped in your own plan rather than spelled out here.
What this is and how to read it
The layers are categories of work, not a rigid checklist. Every plan carries a different balance of them depending on what the report found: a site with clean technical foundations spends more of its plan on content, while one with blocked crawlers leads with L1. The point of the model is that the work is sorted by what it depends on, so it ships in an order that compounds.
How it's ordered
The plan isn't a flat list. It's ordered dependency-first: the foundation fixes go in before the work that relies on them, content deepening follows on pages that are already indexed, and net-new builds and off-domain work come last because they're the heaviest and the slowest to surface. The whole thing is sized to a real team's monthly capacity and re-measured on a 30-day cycle, so each round you can see what actually moved.
Why the foundation ships first even though net-new moves the most
The early-funnel builds are where the real pipeline lives, so it's tempting to start there. But a new page can't be cited by an engine whose crawler is blocked, and an optimized page missing schema reads as the wrong category. Clearing the cheap gating fixes first means every later action compounds instead of being wasted. That ordering discipline, not the length of the list, is what makes a plan ship.
Who ships it
The plan is execution-ready for any team. How you run it is your call, and it's the same plan either way.
Run it yourself
Every action names what to do, who owns it, and the effort it takes, so your own web, engineering, and content people can pick it up and ship. The plan is built to be handed off, not decoded. In a done-with-you membership, your team keeps delivery but gets our execution engine, a monthly re-audit, and support behind them.
Have us ship it
In a done-for-you membership, Resonate writes, publishes, and ships the work, and re-audits every month to keep the plan moving as the engines shift. You stay in front of your buyers without staffing the execution. Both paths start with a scoping call, and a prior audit is credited toward a membership.
What this is and what to check
The action plan is the same deliverable whether you execute it or we do; the only question is who holds the work. If you have the team and the capacity, the plan is enough on its own. If you'd rather buy back the time, the membership wraps execution and a monthly re-audit around it. See pricing for how the report, the plan, and the memberships fit together.
How to get yours
A plan built on your own gaps
This sample shows the shape. A real action plan runs on your own audit: your category, your buyers, and the specific queries you're losing. The visibility report is $1,650 on its own, or $5,000 with the action plan to fix what it finds. Start with the report and add the plan later, or get them together.
New to Resonate? Start with a free GEO Snapshot.
Frequently asked questions
What people ask most when they first see a sample action plan.
Is this a real company's action plan?
No. It is a representative example built with illustrative data to show the shape of the deliverable. The company, competitors, actions, and numbers are invented. A real action plan is built on your own audit: your category, your buyers, your competitive set, and the specific gaps found in your visibility report.
What is the difference between the visibility report and the action plan?
The visibility report is the diagnosis: where you appear, win, and get cited across ChatGPT, Claude, Gemini, and Perplexity, and where you are invisible. The action plan is the remediation: the prioritized, owner-assigned list of exactly what to publish or fix to close those gaps, ordered so the work ships in the right sequence.
Does the action plan come with the report, or does it cost extra?
The visibility report is $1,650 on its own. The report and the action plan together are $5,000. You can start with the report and add the plan later, or buy them together. In a membership, a fresh audit and action plan come every month.
Do I have to publish the action plan myself?
The plan is execution-ready for your own team: every action names what to do, who owns it, and how much effort it takes. If you would rather not run it in-house, a done-with-you membership gives your team our execution engine and support to ship it, and a done-for-you membership has us write and publish the work for you.
How long until the plan moves my visibility?
The foundation fixes can change crawlability within days. Content changes compound over a re-audit cycle as engines re-crawl and re-rank the updated and net-new pages, which is why we re-measure every 30 days. Early-funnel builds typically take the longest to surface because they target the clusters where you start with no presence at all.
Can Resonate execute the plan for me?
Yes. A done-with-you membership keeps delivery with your team but puts our execution engine, monthly re-audit, and support behind them. A done-for-you membership has Resonate write, publish, and ship the work. Both start with a scoping call, and a prior audit is credited toward a membership.