GEO by category

GEO for your
category.

The same shift, buyers building their shortlist inside AI before they ever talk to sales, plays out differently in every category. These guides cover how companies in a specific B2B category show up when their buyers ask AI: the buyer, the questions, and the content that earns a citation.

GEO by category · Last updated

How a company gets cited in AI answers depends on its category. Who the buyer is, how they research, which engines they trust, and what content earns a citation all change from one vertical to the next. Each guide below applies the same method to a specific category, so you can see what GEO looks like for a company like yours.

Want the topic-first view instead? The GEO resources hub organizes the same material by goal, from measuring your visibility to writing content AI will cite.

Next step

See where you stand in your category.

Start with a free AI Visibility Snapshot for a no-commitment read on where you stand. Whatever your category, the full AI Visibility Crawl shows where AI names you, where it names a competitor, and where you're absent, scored across every engine.