The Foundation is $0.
Listening and measuring are $997.

$997 for the Voice of Customer analysis of your sales calls and one Visibility Crawl, run on the Foundation you approved: your calls read against the map, 150 buyer questions rewritten from what they said and scored across ChatGPT, Claude, Gemini, and Perplexity, the Visibility Report, a prioritized action plan, and the exact fixes to close the gaps. Private Slack is included. The Foundation itself is $0.

No, the Foundation is $0. The Foundation is the market map every crawl runs on: your buyers, your rivals, what you're known for, and whether AI can read your site. We build it, deliver it to your account within one business day, and revise it with you until you approve it. No card required, and nothing to buy afterwards unless you want the measurement.

The Foundation is an inference about your buyers, built from public evidence. Your calls are a record of them. We run the recordings against the map one call at a time, keep every snippet with its speaker role, call, and date, and count which rows your buyers confirmed, which none ever echoed, and which themes the map never had. The questions we then measure are written from that, which is the part nobody else in this category does. Read a sample Voice of Customer.

Transcripts, and whatever you have. A summary is a model's account of the call; the transcript is your buyer's own words, and the words are the part we can put in front of the engines. Export from Fathom, Gong, Gemini, Granola, Fireflies, Zoom, or anything that writes a transcript to a file, and drop them in your account. We take .txt, .vtt, .md, .csv, .json, and .docx. Sorting the useful calls from the rest is our job: the pipeline triages every call, drops the ones where you are not the offering under evaluation, and only counts customer and prospect voice.

The crawl still runs, on the questions written from the Foundation you approved, and the report says plainly which rows are public evidence only. Start recording now: anything recorded before the next cycle is read into the next Foundation.

The $997 covers the Voice of Customer analysis, the crawl, the Visibility Report, and the action plan: what your buyers actually said, exactly where you stand across ChatGPT, Claude, Gemini, and Perplexity on the questions that produced, and precisely what to publish to close the gaps. The Answers, the companion document with every question, every engine answer, and every source cited, is the add-on: $299 when you add it at order time ($1,296 all-in), or $495 released any time after delivery. Publishing the fixes is not included. Your team ships them, or we run the work with you as a custom engagement.

The visibility report is the diagnosis: where you appear, win, and get cited across the four engines, and where you're invisible. The action plan is the remediation: exactly what to publish to close the gaps. Both ship together in the $997, alongside the Voice of Customer. The Answers, every raw engine answer with its sources, is the companion: $299 added at order, or $495 any time after.

Yes, any time. The answers are captured during your crawl either way, so releasing The Answers later is one click from your account: $495, charged to the card on file, and the document unlocks instantly. Adding it at order time costs $299 instead, which is why the $1,296 bundle saves $196.

Only when your report is delivered. Ordering saves your card with Stripe and charges nothing, with no pending hold. The one charge, for exactly the amount shown at order time, happens the moment your report lands in your account, so you can verify the data the minute you pay. If we don't deliver your report, you're never charged.

Packs are prepaid credits. A 3-pack is $2,691, which works out to $897 per crawl, about 10% off the single price; a 6-pack is $4,782, or $797 per crawl, about 20% off. One credit is one full cycle: your calls read again against the map, the questions moved, and the crawl re-run. Spend them whenever you want, on any URL.

Repetition, which is where the method compounds. Every cycle reads whatever you recorded since the last one into the map, so the questions keep moving toward what your buyers actually raise, and the crawl measures the same ruler against a sharper Foundation. Packs also add a Foundation review call with our team, where we polish the map with you before the questions lock.

No. Prepaid credits never expire. Buy a 3- or 6-pack and spend the crawls whenever you want, on any URL.

Yes. Every Visibility Crawl includes access to our private Slack, where you can work with the community to implement your action plan and compare notes on what's working. We email your invite right after purchase.

Yes, and it's custom. If you want us to run crawls on a cadence, execute the fixes with you, train your team, or hire and train someone to do the work, book a call and we'll scope it around your goals.

Not for the $997. Your Foundation is in your account within one business day, you drop your transcripts in your account, and once your questions lock, allow up to 72 hours for the crawl. Every answer is validated by a person before it reaches you. Ongoing or custom execution work starts with a call.