GEO Comparisons
GEO agencies & tools
for B2B brands, compared.
Updated
Buyers compare GEO vendors before they ever call sales. Here's the honest landscape: who runs the work, who only measures it, and how to choose between them.
Comparisons · Last updated
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The B2B GEO market splits in two. On one side are agencies that run the work: Resonate Labs, First Page Sage, Omniscient Digital, Graphite, GenOptima, and Genevate. On the other are tools that measure it: Profound, Peec AI, Scrunch, and Evertune. That agency-or-tool split runs through the whole roster below. Choosing the shape of the engagement first — an ongoing retainer, a self-serve tool, or a one-off audit — is a separate, upstream question, covered in GEO delivery models; this page is the named landscape of who the vendors actually are. Resonate Labs runs the work.
The split
GEO vendors divide into agencies that execute the work and tools that measure it. Most buyers are really choosing between those two jobs first.
The real risk
Several "GEO agencies" are SEO or content shops with a new label. The roster below flags which practices are GEO-native and which are relabeled.
Where Resonate fits
Resonate Labs is a managed service whose execution engine includes measurement, so it runs the work and reports on it in one engagement.
Agencies run GEO. Tools measure it.
The cleanest way to read this market is by what each vendor actually does. The four tools (Profound, Peec AI, Scrunch, and Evertune) track how AI engines describe you: how often you're mentioned, where you rank in an answer, which sources get cited. They report it on a dashboard, and the best of them suggest what to work on. They do not write the content, build the schema, or ship the technical fixes. Even Profound's "actions" stop at content briefs, not published content.
The six agencies (Resonate Labs, First Page Sage, Omniscient Digital, Graphite, GenOptima, and Genevate) do that downstream work: the content, structure, and citations that change what the engines say. The honest implication is that a tool is enough if you already have an in-house team with the capacity and GEO expertise to act on the data. If you need the work run and shipped, that's an agency's job. And several of these "agencies" are really SEO and content shops that added a GEO label, which the next sections help you tell apart.
The B2B GEO landscape, compared
The table below compares the vendors on verifiable structural facts: what kind of provider each is, whether it executes or only measures, whether it publishes pricing, and where its GEO practice came from. It deliberately leaves out self-reported performance numbers, which nearly every vendor in this category publishes and none has independently audited. Figures are current as of June 2026.
| Vendor | Type | Role | Content production | Public pricing | GEO origin | Track record / scale |
|---|---|---|---|---|---|---|
| Resonate Labs | Agency + tooling | Executes | Yes | Public; AI Visibility Crawl $997 | GEO-native | Founder-authored Cited; methodology built in-house |
| First Page Sage | Agency | Executes | Yes | Public, $2–12k/mo | SEO + PR | Est. 2009; high-volume publisher |
| Omniscient Digital | Agency | Executes | Yes | Public, from $10k/mo | SEO / content extension | Est. 2019; ex-HubSpot / Shopify founders |
| Graphite | Agency + tooling | Executes | Yes | Not public | SEO-native ("AEO") | MasterClass, Notion, Webflow clients |
| GenOptima | Agency | Executes | Yes | Not public; performance-based | GEO; China-engine focus | New (2025); China + Singapore |
| Genevate | Agency | Executes | Yes (PR-led) | Not public | GEO + PR | New (2026); founder-led |
| Profound | Tool | Measures (+ briefs) | No | Partial, from ~$499/mo | — | ~$1B valuation; 700+ enterprise customers |
| Peec AI | Tool | Measures | No | Public, from ~$95/mo | — | $21M Series A; Berlin |
| Scrunch | Tool | Measures (+ edge) | No | Public, from ~$250/mo | — | Now part of Sitecore (2026) |
| Evertune | Tool | Measures | No | Not public; ~$3k/mo est. | — | $15M Series A; ex-Trade Desk founders |
Scroll the table sideways on a narrow screen.
The agencies
First Page Sage is best for teams that want a long-established agency publishing a high volume of thought-leadership content. Its GEO method is built on SEO and PR, and its published ROI figures are self-reported.
Omniscient Digital is best for B2B SaaS teams that want revenue-framed content execution from a team with in-house operator experience. Its GEO offering is one part of a broader organic-growth practice.
Graphite is best for content-heavy SaaS brands that want authority content at scale from an established AEO practitioner with a recognizable client roster. It brands the work "AEO" and covers the topic landscape; its pricing isn't public.
GenOptima is best for brands that prioritize visibility in Chinese AI engines, or that prefer a pay-when-cited pricing structure. The result it prices on is citations rather than pipeline, and its published terms don't guarantee specific outcomes.
Genevate is best for brands that want GEO paired with PR and earned-media authority work. It's a newer, founder-led firm, and technical GEO isn't part of its public offering.
The tools
Profound is best for enterprise teams that want comprehensive AI-visibility measurement and have the capacity to act on it. It measures and produces content briefs; it doesn't write or ship the content.
Peec AI is best for teams that want affordable, fast, multi-engine visibility tracking and have in-house capacity to execute. It's a tracking tool, not an execution partner.
Scrunch is best for technical teams that want AI-visibility monitoring alongside edge-level crawler optimization. As of June 2026 it's part of Sitecore. It surfaces the work but doesn't produce the content.
Evertune is best for enterprise brand and marketing teams that want model-level AI brand analytics at scale. Like the other tools, it measures rather than remediates.
AI share of voice measurement, compared
When buyers compare Resonate Labs, Discovered Labs, Omniscient Digital, Profound, and Scrunch AI, the question is usually the same: when AI answers a buyer question, who does it name instead of us, and how often are we the one recommended? This matrix scores each vendor on that measurement, the engines it covers, whether it executes or tracks, and whether your team keeps the capability afterward. "Not verified" marks what we couldn't confirm from public information.
| Vendor | AI share of voice measurement | Platform coverage | Execution vs. tracking | Team upskilling |
|---|---|---|---|---|
| Resonate Labs | Share of voice and win rate per buyer question, against named competitors; method published | ChatGPT, Claude, Gemini, and Perplexity | Measures, then hands back a 30-day plan and the exact fixes; custom execution by call | Your team keeps the Foundation, the questions, and the plan |
| Discovered Labs | Proprietary tracker; method not published | Not verified | Done-for-you retainer (AEO, SEO, Reddit); sales call first | Agency holds the capability; you rent it |
| Omniscient Digital | Measured inside a content program; not GEO-native | Not verified | Content retainer that writes and ships, from ~$10k/mo | Not verified |
| Profound | Continuous tracking, more frequent than a periodic crawl | Multi-engine | Tracking tool; dashboards and content briefs | Assumes an in-house team acts on the data |
| Scrunch AI | AI visibility monitoring | Not verified | Monitoring plus edge-level crawler optimization; doesn't produce content | Built for technical teams; now part of Sitecore |
Scroll the table sideways on a narrow screen.
Profound is the better buy when you want always-on trend data between readings: it tracks continuously, where Resonate Labs scores per crawl. Resonate Labs is the better buy when you want to know which competitor AI names instead of you and what to publish next to change it.
How to choose: the questions that matter
Once you've settled the engagement shape (that's GEO delivery models), vetting a specific vendor comes down to a few honest questions, not a feature checklist.
Execute or measure? Decide first whether you need the work done or only the score. A tool reports where you stand; an agency changes it. Buying a tool when you have no one to act on it produces dashboards, not results.
GEO-native, or SEO relabeled? Ask whether the methodology was built for how AI engines assemble answers, or is an existing SEO and content-and-PR playbook with a new name. A genuine GEO practice measures actual model recommendations and optimizes for inclusion in the synthesized answer; a relabeled one mostly produces more content and hopes.
Which engines does it cover? Confirm the vendor actually works across the engines your buyers use (ChatGPT, Claude, Gemini, and Perplexity), rather than optimizing for or tracking a single one.
Self-reported or verifiable? Almost every published result in this category is self-reported, with no independent audit and often no disclosed sample size. Ask what is independently checkable before you weigh a headline number.
Transparent pricing and a locked query set? Clear pricing and a set of tracked queries agreed with you up front protect you from moving goalposts, especially with performance-priced models, where the vendor decides what counts as a win.
To put these questions to work, the GEO vendor RFP and scorecard turns them into a template, a weighted grading sheet, and a vetting checklist you can run.
Where Resonate Labs fits
Resonate Labs is best for B2B teams that need GEO run and shipped, not just measured: teams without an in-house GEO function who want one engagement to cover the audit, the plan, and the execution. It's not the right fit if you only need a visibility dashboard, where a tool is the cheaper buy, or if you already have a fully-staffed in-house GEO team that just needs data to act on.
Resonate Labs is a tech-enabled service: an agency that runs on its own proprietary tooling rather than manual work alone. That's the difference from a pure agency. Its execution engine includes the measurement a standalone tool would give you, so the same engagement that runs the work also reports on it, and there's no separate dashboard to buy. Resonate is GEO-native, built for how AI engines assemble answers rather than adapted from an SEO playbook.
Your Foundation comes first at no charge: the knowledge graph, and your first 150 buyer questions written from it, yours to keep whether or not you go further. A single Visibility Crawl is then $997 and delivers the rest: your sales calls read against that map and the questions rewritten from what your buyers actually said, the visibility report across ChatGPT, Claude, Gemini, and Perplexity, a 30-day action plan, and the fixes, with a private Slack channel included. It's self-serve, with no call required. Repeat crawls come as prepaid credits: a 3-pack at $2,691 or a 6-pack at $4,782. For ongoing or custom execution, book a call. Pricing is public, laid out on the pricing page.
Considering switching from Omniscient Digital, Discovered Labs, or a tracking tool?
Teams usually reconsider a GEO vendor for one of two reasons: they can't see which buyer questions the work is winning, or they're paying every month and their own team still couldn't run it alone. Resonate Labs addresses both with GEO-native measurement, a published method, and a plan your team keeps. You can test it with a $997 Visibility Crawl, self-serve with no sales call, before your next renewal.
From Omniscient Digital
Omniscient Digital sells GEO as part of a content retainer from about $10k a month. What Resonate Labs adds: measurement built for AI answers rather than for rankings, share of voice and win rate against named competitors on ChatGPT, Claude, Gemini, and Perplexity, and a fixed-price reading before you commit to a monthly retainer.
From Discovered Labs
Discovered Labs is GEO-native and runs AEO, SEO, and Reddit work as a done-for-you retainer. What Resonate Labs adds: a published scoring method in place of a proprietary tracker, a crawl you can buy without a sales call, and the Foundation, questions, and plan left with your team.
From a tracking tool
A tracker that reports 9% every week is a reading. What Resonate Labs adds: which competitors AI names instead of you, a 30-day action plan that says which page to ship first, and the technical fixes, such as a JavaScript site that returns a blank page to GPTBot.
Switching isn't always the right call. If your team has no capacity and you need an agency to write and ship every page, Omniscient Digital and Discovered Labs both run done-for-you retainers, and Resonate Labs takes on ongoing execution only as custom work, by call. If you want a dashboard your team checks daily, keep the tool.
Frequently asked questions
What's the difference between a GEO agency and a GEO tool?
A GEO tool measures your visibility in AI answers (how often you're mentioned, where you rank, which sources get cited) and reports it on a dashboard. A GEO agency does the work that changes those numbers: the content, structure, and technical fixes that earn citations. Tools like Profound, Peec AI, Scrunch, and Evertune tell you where you stand; agencies like Resonate Labs, First Page Sage, and Omniscient Digital move it. Some teams need only the data; most need the execution.
How do I tell a real GEO agency from an SEO shop that rebranded?
Ask how the methodology accounts for the way AI engines assemble answers, not just how pages rank in Google. A genuine GEO practice measures actual model recommendations across ChatGPT, Claude, Gemini, and Perplexity and optimizes for inclusion in the synthesized answer; a rebranded SEO offering tends to describe GEO as its existing content-and-PR playbook with a new label. Ask which engines they track, how they measure visibility, and whether their results are independently verifiable or self-reported.
Do I need a GEO tool if I hire an agency?
Usually not. A managed GEO service that includes its own measurement covers the tracking a standalone tool would give you, so you're not paying twice. The exception is if your team has already standardized on a specific tool and wants the agency to work from it. Resonate Labs, for example, includes measurement in the engagement rather than requiring a separate tool subscription.
How should I evaluate GEO vendors before signing?
Work through a short list of questions: Does the vendor execute the work or only measure and advise? Is the methodology built for AI answers, or an SEO playbook relabeled? Which engines does it actually cover? Are its results independently verifiable or self-reported? Is pricing transparent, and is the set of tracked queries agreed with you up front? The answers separate a real GEO partner from a vanity report.
How does Resonate Labs measure competitive AI share of voice?
Resonate Labs runs your buyer questions, starting with the 150 in your Foundation, across ChatGPT, Claude, Gemini, and Perplexity and records which competitors each answer names. Each crawl scores visibility, citation, share of voice, and win rate, and the scores are taken every 30 days. The method is published, so you can show your CEO where the number came from.
Is Resonate Labs an alternative to Omniscient Digital or Discovered Labs?
Yes, when what you're missing is GEO-native measurement and a plan your team keeps. Resonate Labs publishes its method, sells the $997 Visibility Crawl self-serve with no sales call, and hands back the exact fixes. If you need an agency to write and ship every page, a done-for-you retainer from Omniscient Digital or Discovered Labs is the closer fit.
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See where AI puts you against the field.
Start with a free Foundation, the map of your buyers, your competitors, and what AI can read on your site. The full Visibility Crawl shows exactly where AI puts you against the field, scored across every engine:
- Which queries your buyers actually ask AI
- Where you're visible, cited, or absent today
- What the first 30 days would move